--- title: Prasada Shopping Complex in Surprise a Hit With Retailers, More Growth Expected description: Village at Prasada was recently profiled in the Phoenix Business Journal, from the rocky start just before COVID hit, to the current success. image: https://blog.simoncre.com/hubfs/PBJ-8.7.24.jpg --- - [Properties](https://simoncre.com/properties/#!/main) - About Us - [Our Company](https://simoncre.com/about-us/) - [Our Team](https://simoncre.com/our-team/) - [Our Culture](https://simoncre.com/our-culture/) - [Careers](https://simoncre.com/careers/) - Approach - [Development](https://simoncre.com/development/) - [Acquisitions](https://simoncre.com/acquisitions/) - [Dispositions](https://simoncre.com/dispositions/) - Resources - [Insights](https://blog.simoncre.com/insights) - [News](https://blog.simoncre.com/news) - [Case Studies](https://blog.simoncre.com/case-studies) - [Contact](https://simoncre.com/contact-us/) ![noun\_E-mail App Icon\_780095](https://blog.simoncre.com/hubfs/noun_E-mail%20App%20Icon_780095.svg "noun_E-mail App Icon_780095") - [Properties](https://simoncre.com/properties/#!/main) - About Us - [Our Company](https://simoncre.com/about-us/) - [Our Team](https://simoncre.com/our-team/) - [Our Culture](https://simoncre.com/our-culture/) - [Careers](https://simoncre.com/careers/) - Approach - [Development](https://simoncre.com/development/) - [Acquisitions](https://simoncre.com/acquisitions/) - [Dispositions](https://simoncre.com/dispositions/) - Resources - [Insights](https://blog.simoncre.com/insights) - [News](https://blog.simoncre.com/news) - [Case Studies](https://blog.simoncre.com/case-studies) - [Contact](https://simoncre.com/contact-us/) SUBSCRIBE - [![](https://blog.simoncre.com/hubfs/Simoncre_March2020_Theme/Images/facebook-1.svg)](https://www.facebook.com/SimonCommercialRealEstate) - [![](https://blog.simoncre.com/hubfs/Simoncre_March2020_Theme/Images/twitter-1.svg)](https://twitter.com/simon_cre) - [![](https://blog.simoncre.com/hubfs/Simoncre_March2020_Theme/Images/linkedin-1.svg)](https://www.linkedin.com/company/simoncre) - [![](https://blog.simoncre.com/hubfs/Simoncre_March2020_Theme/Images/instagram.svg)](https://instagram.com/simon.cre) # IN THE NEWS ![](https://blog.simoncre.com/hubfs/Blog%20Files/Icons/Horizontal.svg) Recent news, press releases, and company updates [![](https://blog.simoncre.com/hubfs/Simoncre_March2020_Theme/Images/circle.svg)](https://blog.simoncre.com/news/prasada-shopping-complex-in-surprise-a-hit-with-retailers-more-growth-expected#down) [![](https://blog.simoncre.com/hubfs/Blog%20Files/Icons/Group.svg) back to news](https://blog.simoncre.com/news) Keyword CATEGORY - [- Buyers](https://blog.simoncre.com/news/topic/buyer) - [- Tenants](https://blog.simoncre.com/news/topic/tenant) - [- Brokers](https://blog.simoncre.com/news/topic/broker) - [- Sellers](https://blog.simoncre.com/news/topic/seller) # Prasada Shopping Complex in Surprise a Hit With Retailers, More Growth Expected August 07, 2024 [![Share on Facebook](https://blog.simoncre.com/hubfs/Simoncre_March2020_Theme/Images/facebook-2.svg)](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.simoncre.com%2Fnews%2Fprasada-shopping-complex-in-surprise-a-hit-with-retailers-more-growth-expected%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://blog.simoncre.com/hubfs/Simoncre_March2020_Theme/Images/linkedin-2.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.simoncre.com%2Fnews%2Fprasada-shopping-complex-in-surprise-a-hit-with-retailers-more-growth-expected%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://blog.simoncre.com/hubfs/Simoncre_March2020_Theme/Images/twitter-2.svg)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.simoncre.com%2Fnews%2Fprasada-shopping-complex-in-surprise-a-hit-with-retailers-more-growth-expected%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.simoncre.com%2Fnews%2Fprasada-shopping-complex-in-surprise-a-hit-with-retailers-more-growth-expected%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Prasada%20Shopping%20Complex%20in%20Surprise%20a%20Hit%20With%20Retailers%2C%20More%20Growth%20Expected) Featured in [Phoenix Business Journal](https://bizj.us/1qltdg) on August 7, 2024. Timing did not rule in Joshua Simon's favor when his company decided to pursue the development of the Prasada shopping complex in 2019. "There was a lot of 'Oh, s--t' moments in the beginning," said Simon, the founder and CEO of Scottsdale-based SimonCRE. "Covid hits and nobody wants to talk to you in the retail world because all of their stores are being shut down."   But [Arizona quickly opened back up,](https://www.bizjournals.com/phoenix/news/2022/02/16/retail-came-back-strong-in-2021-2022.html?ana=knxv) so it wasn't long before retailers started lining up to be part of Simon's Village at Prasada in Surprise – an area of the Valley that had grown substantially in population despite stagnant retail growth following the Great Recession. Now, about three years after SimonCRE started construction [on the 700,000-square-foot power center,](https://www.bizjournals.com/phoenix/news/2023/06/27/target-kohls-boot-barn-surprise-arizona.html) all of the spaces in the outdoor mall are spoken for. The second phase – the [350,000-square-foot Prasada North](https://www.bizjournals.com/phoenix/news/2022/11/02/surprise-prasada-phoenix-american-furniture.html) – only has 20,000 square feet left to lease. [\>\>READ MORE\<\<](https://bizj.us/1qltdg)   [Phoenix](https://blog.simoncre.com/news/topic/phoenix) [Phoenix Business Journal](https://blog.simoncre.com/news/topic/phoenix-business-journal) [West Valley](https://blog.simoncre.com/news/topic/west-valley) [Village at Prasada](https://blog.simoncre.com/news/topic/village-at-prasada) [surprise](https://blog.simoncre.com/news/topic/surprise) ### Related Posts Check out our latest news & views to help keep you informed September 17, 2026 [Cheesecake Factory coming to West Valley power..](https://blog.simoncre.com/news/cheesecake-factory-coming-to-west-valley-power-center-in-late-2027) [read more](https://blog.simoncre.com/news/cheesecake-factory-coming-to-west-valley-power-center-in-late-2027) September 17, 2026 [Cheesecake Factory coming to Surprise's..](https://blog.simoncre.com/news/cheesecake-factory-coming-to-surprises-village-at-prasada) [read more](https://blog.simoncre.com/news/cheesecake-factory-coming-to-surprises-village-at-prasada) June 29, 2026 [Village at Prasada Eyes Growth in Newest..](https://blog.simoncre.com/news/village-at-prasada-eyes-growth-in-newest-phase-plus-residential-component) [read more](https://blog.simoncre.com/news/village-at-prasada-eyes-growth-in-newest-phase-plus-residential-component) June 19, 2026 [Southwest Phoenix Shoppers, Harkins is Out,..](https://blog.simoncre.com/news/southwest-phoenix-shoppers-harkins-is-out-target-is-in) [read more](https://blog.simoncre.com/news/southwest-phoenix-shoppers-harkins-is-out-target-is-in) June 16, 2026 [Shopping Center Trades Hands as West Valley..](https://blog.simoncre.com/news/shopping-center-trades-hands-as-west-valley-retail-corridor-grows) [read more](https://blog.simoncre.com/news/shopping-center-trades-hands-as-west-valley-retail-corridor-grows) KEYWORD - There are no suggestions because the search field is empty. 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