--- title: SimonCRE’s 1.5M-SF Pipeline Shows Ground-Up Retail Can Indeed Pencil Out description: SimonCRE's impressive 1.5M-SF development pipeline for 2026 was examined by ICSC's Commerce + Communities Today as an example of how retail can pencil in the current market. image: https://blog.simoncre.com/hubfs/Prasada%20East%20Rendering.jpg --- - [Properties](https://simoncre.com/properties/#!/main) - About Us - [Our Company](https://simoncre.com/about-us/) - [Our Team](https://simoncre.com/our-team/) - [Our Culture](https://simoncre.com/our-culture/) - [Careers](https://simoncre.com/careers/) - Approach - [Development](https://simoncre.com/development/) - [Acquisitions](https://simoncre.com/acquisitions/) - [Dispositions](https://simoncre.com/dispositions/) - Resources - [Insights](https://blog.simoncre.com/insights) - [News](https://blog.simoncre.com/news) - [Case Studies](https://blog.simoncre.com/case-studies) - [Contact](https://simoncre.com/contact-us/) ![noun_E-mail App Icon_780095](https://blog.simoncre.com/hubfs/noun_E-mail%20App%20Icon_780095.svg "noun_E-mail App Icon_780095") - [Properties](https://simoncre.com/properties/#!/main) - About Us - [Our Company](https://simoncre.com/about-us/) - [Our Team](https://simoncre.com/our-team/) - [Our Culture](https://simoncre.com/our-culture/) - [Careers](https://simoncre.com/careers/) - Approach - [Development](https://simoncre.com/development/) - [Acquisitions](https://simoncre.com/acquisitions/) - [Dispositions](https://simoncre.com/dispositions/) - Resources - [Insights](https://blog.simoncre.com/insights) - [News](https://blog.simoncre.com/news) - [Case Studies](https://blog.simoncre.com/case-studies) - [Contact](https://simoncre.com/contact-us/) SUBSCRIBE - [![](https://blog.simoncre.com/hubfs/Simoncre_March2020_Theme/Images/facebook-1.svg)](https://www.facebook.com/SimonCommercialRealEstate) - [![](https://blog.simoncre.com/hubfs/Simoncre_March2020_Theme/Images/twitter-1.svg)](https://twitter.com/simon_cre) - [![](https://blog.simoncre.com/hubfs/Simoncre_March2020_Theme/Images/linkedin-1.svg)](https://www.linkedin.com/company/simoncre) - [![](https://blog.simoncre.com/hubfs/Simoncre_March2020_Theme/Images/instagram.svg)](https://instagram.com/simon.cre) # IN THE NEWS ![](https://blog.simoncre.com/hubfs/Blog%20Files/Icons/Horizontal.svg) Recent news, press releases, and company updates [![](https://blog.simoncre.com/hubfs/Simoncre_March2020_Theme/Images/circle.svg)](https://blog.simoncre.com/news/simoncres-1.5m-sf-pipeline-shows-ground-up-retail-can-indeed-pencil-out#down) [![](https://blog.simoncre.com/hubfs/Blog%20Files/Icons/Group.svg) back to news](https://blog.simoncre.com/news) Keyword CATEGORY - [- Buyers](https://blog.simoncre.com/news/topic/buyer) - [- Tenants](https://blog.simoncre.com/news/topic/tenant) - [- Brokers](https://blog.simoncre.com/news/topic/broker) - [- Sellers](https://blog.simoncre.com/news/topic/seller) # SimonCRE’s 1.5M-SF Pipeline Shows Ground-Up Retail Can Indeed Pencil Out May 04, 2026 [![Share on Facebook](https://blog.simoncre.com/hubfs/Simoncre_March2020_Theme/Images/facebook-2.svg)](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.simoncre.com%2Fnews%2Fsimoncres-1.5m-sf-pipeline-shows-ground-up-retail-can-indeed-pencil-out%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://blog.simoncre.com/hubfs/Simoncre_March2020_Theme/Images/linkedin-2.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.simoncre.com%2Fnews%2Fsimoncres-1.5m-sf-pipeline-shows-ground-up-retail-can-indeed-pencil-out%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://blog.simoncre.com/hubfs/Simoncre_March2020_Theme/Images/twitter-2.svg)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.simoncre.com%2Fnews%2Fsimoncres-1.5m-sf-pipeline-shows-ground-up-retail-can-indeed-pencil-out%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.simoncre.com%2Fnews%2Fsimoncres-1.5m-sf-pipeline-shows-ground-up-retail-can-indeed-pencil-out%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=SimonCRE%E2%80%99s%201.5M-SF%20Pipeline%20Shows%20Ground-Up%20Retail%20Can%20Indeed%20Pencil%20Out) Featured in [ICSC C+CT](https://www.icsc.com/news-and-views/icsc-exchange/simoncres-1.5m-sf-pipeline-shows-ground-up-retail-can-indeed-pencil-out) on April 28, 2026. SimonCRE was bucking the trend when it put bulldozers into gear in 2022 for the multiphase [Village at Prasada](https://www.icsc.com/news-and-views/icsc-exchange/9-big-phoenix-retail-developments-after-15-years-of-nothing), a 1.3 million-square-foot open-air center in Surprise, Arizona, that delivered in June 2024. “In the 15 years or so since the Great Financial Crisis, it was one of just a couple of centers of that magnitude to be built in the United States,” said SimonCRE founder and CEO Joshua Simon. “Village at Prasada was proof for us that large-format, open-air retail still works when it is done right.” Ground-up construction of larger retail projects is still relatively rare, but the 60-employee company is building six new open-air centers this year, a $500 million pipeline totaling 1.5 million square feet.   [>>READ MORE<<](https://www.icsc.com/news-and-views/icsc-exchange/simoncres-1.5m-sf-pipeline-shows-ground-up-retail-can-indeed-pencil-out) [ICSC](https://blog.simoncre.com/news/topic/icsc) ### Related Posts Check out our latest news & views to help keep you informed December 8, 2025 [ICSC Announces Chairman, Vice Chairman, and..](https://blog.simoncre.com/news/icsc-announces-chairman-vice-chairman-and-board-of-trustees-for-2026) [read more](https://blog.simoncre.com/news/icsc-announces-chairman-vice-chairman-and-board-of-trustees-for-2026) June 17, 2025 [How to Get New Construction to Pencil: Hear..](https://blog.simoncre.com/news/how-to-get-new-construction-to-pencil-hear-from-a-developer-with-an-active-pipeline) [read more](https://blog.simoncre.com/news/how-to-get-new-construction-to-pencil-hear-from-a-developer-with-an-active-pipeline) December 10, 2021 [Joshua Simon Selected in ICSC's 4 Under 40 for..](https://blog.simoncre.com/news/joshua-simon-selected-in-icscs-4-under-40-for-2021) [read more](https://blog.simoncre.com/news/joshua-simon-selected-in-icscs-4-under-40-for-2021) July 29, 2020 [Joshua Simon Featured in ICSC's Shopping..](https://blog.simoncre.com/news/joshua-simon-featured-in-icscs-shopping-centers-today) [read more](https://blog.simoncre.com/news/joshua-simon-featured-in-icscs-shopping-centers-today) KEYWORD - There are no suggestions because the search field is empty. 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