Featured in Phoenix Business Journal on September 6, 2023.

Scottsdale-based developer SimonCRE has unveiled its branding and new tenants for a planned mixed-use center in Surprise's growing downtown.

The new 70,000-square-foot project will be called Elm Street at Surprise City Center and is part of a joint-venture between SimonCRE, Phoenix-based Carefree Partners and the city of Surprise.

At full build-out the development will feature a walkable urban center new stores, restaurants, entertainment and two-story office spaces south of Bell Road near Surprise City Hall and Ottawa University.

"We see the vision the city has for this area, and there is a lot of potential for an amazing and walkable streetscape,” said Joshua Simon, Founder and CEO of SimonCRE in a statement.

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