--- title: Taylor Swift's New Movie a Lifeline to Malls and Movie Theaters description: SimonCRE's Joshua Simon is quoted in an article from Commercial Observer examining how retail has adjusted post-pandemic, and new trends in the market. image: https://blog.simoncre.com/hubfs/Eras-Tour-crowd-gettyimages-1544283790-594x594-1.webp --- - [Properties](https://simoncre.com/properties/#!/main) - About Us - [Our Company](https://simoncre.com/about-us/) - [Our Team](https://simoncre.com/our-team/) - [Our Culture](https://simoncre.com/our-culture/) - [Careers](https://simoncre.com/careers/) - Approach - [Development](https://simoncre.com/development/) - [Acquisitions](https://simoncre.com/acquisitions/) - [Dispositions](https://simoncre.com/dispositions/) - Resources - [Insights](https://blog.simoncre.com/insights) - [News](https://blog.simoncre.com/news) - [Case Studies](https://blog.simoncre.com/case-studies) - [Contact](https://simoncre.com/contact-us/) ![noun_E-mail App Icon_780095](https://blog.simoncre.com/hubfs/noun_E-mail%20App%20Icon_780095.svg "noun_E-mail App Icon_780095") - [Properties](https://simoncre.com/properties/#!/main) - About Us - [Our Company](https://simoncre.com/about-us/) - [Our Team](https://simoncre.com/our-team/) - [Our Culture](https://simoncre.com/our-culture/) - [Careers](https://simoncre.com/careers/) - Approach - [Development](https://simoncre.com/development/) - [Acquisitions](https://simoncre.com/acquisitions/) - [Dispositions](https://simoncre.com/dispositions/) - Resources - [Insights](https://blog.simoncre.com/insights) - [News](https://blog.simoncre.com/news) - [Case Studies](https://blog.simoncre.com/case-studies) - [Contact](https://simoncre.com/contact-us/) SUBSCRIBE - [![](https://blog.simoncre.com/hubfs/Simoncre_March2020_Theme/Images/facebook-1.svg)](https://www.facebook.com/SimonCommercialRealEstate) - [![](https://blog.simoncre.com/hubfs/Simoncre_March2020_Theme/Images/twitter-1.svg)](https://twitter.com/simon_cre) - [![](https://blog.simoncre.com/hubfs/Simoncre_March2020_Theme/Images/linkedin-1.svg)](https://www.linkedin.com/company/simoncre) - [![](https://blog.simoncre.com/hubfs/Simoncre_March2020_Theme/Images/instagram.svg)](https://instagram.com/simon.cre) # IN THE NEWS ![](https://blog.simoncre.com/hubfs/Blog%20Files/Icons/Horizontal.svg) Recent news, press releases, and company updates [![](https://blog.simoncre.com/hubfs/Simoncre_March2020_Theme/Images/circle.svg)](https://blog.simoncre.com/news/taylor-swifts-new-movie-a-lifeline-to-malls-and-movie-theaters#down) [![](https://blog.simoncre.com/hubfs/Blog%20Files/Icons/Group.svg) back to news](https://blog.simoncre.com/news) Keyword CATEGORY - [- Buyers](https://blog.simoncre.com/news/topic/buyer) - [- Tenants](https://blog.simoncre.com/news/topic/tenant) - [- Brokers](https://blog.simoncre.com/news/topic/broker) - [- Sellers](https://blog.simoncre.com/news/topic/seller) # Taylor Swift's New Movie a Lifeline to Malls and Movie Theaters October 12, 2023 [![Share on Facebook](https://blog.simoncre.com/hubfs/Simoncre_March2020_Theme/Images/facebook-2.svg)](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.simoncre.com%2Fnews%2Ftaylor-swifts-new-movie-a-lifeline-to-malls-and-movie-theaters%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://blog.simoncre.com/hubfs/Simoncre_March2020_Theme/Images/linkedin-2.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.simoncre.com%2Fnews%2Ftaylor-swifts-new-movie-a-lifeline-to-malls-and-movie-theaters%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://blog.simoncre.com/hubfs/Simoncre_March2020_Theme/Images/twitter-2.svg)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.simoncre.com%2Fnews%2Ftaylor-swifts-new-movie-a-lifeline-to-malls-and-movie-theaters%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.simoncre.com%2Fnews%2Ftaylor-swifts-new-movie-a-lifeline-to-malls-and-movie-theaters%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Taylor%20Swift%27s%20New%20Movie%20a%20Lifeline%20to%20Malls%20and%20Movie%20Theaters) Featured in [COMMERCIAL OBSERVER](https://commercialobserver.com/2023/10/taylor-swift-movie-times-showings-beyonce/) on October 12, 2023. Retail sales and activity has appropriately reshaped itself for a post-pandemic, in-person boom;[ last year, traffic to top-tier malls was up 12 percent compared to pre-pandemic levels](https://coresight.com/research/the-state-of-the-american-mall-competitive-attractive-and-here-to-stay/). From August 2022 to 2023, spending at bars and restaurants, as well as health and wellness centers, was up more than 7 percent, per Cushman & Wakefield data, while pandemic “winners” such as home improvement, books, hobby centers, and furniture and appliances all saw sales declines. “The events are what pays the bills,” said [SimonCRE](https://commercialobserver.com/company/simoncre/) CEO Joshua Simon, whose development firm focuses on retail. “Being a landlord in retail today, you have to provide additional services. Tenants and landlords need to work together to provide themselves unique opportunities and think about the Instagram moments.” With all these trends aligning and data points underscoring the economic impacts of live events, malls, other retail and commercial real estate in general should cash in on the halo effect of hot tickets. [Swift fans, after all, spent $1,300 per person on average per show](https://www.cbsnews.com/news/taylor-swift-eras-tour-boosted-economy-tourism-federal-reserve-how-much-money-made/#:~:text=In%20a%20survey%20of%20596,said%20they%27d%20go%20again.), surveys found, nearly double what they expected, and set hotel occupancy records.   [>>READ MORE<<](https://commercialobserver.com/2023/10/taylor-swift-movie-times-showings-beyonce/) [Economic Trends](https://blog.simoncre.com/news/topic/economic-trends) [Commercial Real Estate Development](https://blog.simoncre.com/news/topic/commercial-real-estate-development) [Leases](https://blog.simoncre.com/news/topic/leases) [Commercial Observer](https://blog.simoncre.com/news/topic/commercial-observer) ### Related Posts Check out our latest news & views to help keep you informed June 29, 2026 [Village at Prasada Eyes Growth in Newest..](https://blog.simoncre.com/news/village-at-prasada-eyes-growth-in-newest-phase-plus-residential-component) [read more](https://blog.simoncre.com/news/village-at-prasada-eyes-growth-in-newest-phase-plus-residential-component) June 19, 2026 [Southwest Phoenix Shoppers, Harkins is Out,..](https://blog.simoncre.com/news/southwest-phoenix-shoppers-harkins-is-out-target-is-in) [read more](https://blog.simoncre.com/news/southwest-phoenix-shoppers-harkins-is-out-target-is-in) June 16, 2026 [Shopping Center Trades Hands as West Valley..](https://blog.simoncre.com/news/shopping-center-trades-hands-as-west-valley-retail-corridor-grows) [read more](https://blog.simoncre.com/news/shopping-center-trades-hands-as-west-valley-retail-corridor-grows) June 2, 2026 [Target-Anchored Retail Project Marks City's..](https://blog.simoncre.com/news/target-anchored-retail-project-marks-citys-largest-development-in-20-years) [read more](https://blog.simoncre.com/news/target-anchored-retail-project-marks-citys-largest-development-in-20-years) May 28, 2026 [What the 60+ Acre 'Medina Station' Development..](https://blog.simoncre.com/news/what-the-60-acre-medina-station-development-will-bring-to-mesa) [read more](https://blog.simoncre.com/news/what-the-60-acre-medina-station-development-will-bring-to-mesa) KEYWORD - There are no suggestions because the search field is empty. 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